Ardito works with early-stage independent artists to plan, run, and execute release campaigns. Strategy, outreach, and the tools to do it yourself.
From distribution setup to post-release follow-up. We handle the campaign so you can focus on the music.
Full campaign management for single releases. Distribution, editorial pitching, blog and radio outreach, playlist pitching, social strategy, and post-release analysis.
For artists at the start. Brand identity, release readiness, audience building, and a plan that makes sense for where you actually are — not where you want to be.
A focused 60-minute session to map your next release, fix what's not working, and leave with a clear plan. Pre-call audit included.
Not ready to work with us yet? Our playbooks, outreach tracker, and budget calculator give you the system to run your own campaign properly.
Built by a release manager for artists who want to run their own campaigns without guessing what to do next.
28 days. Every action mapped to your real release date. Day-by-day briefs, tasks, and example copy — from distribution setup to post-release.
The full DIY release toolkit. Playbook, 93 pre-loaded curator and blog contacts filtered by genre, and a budget calculator that tells you where every pound should go.
21 days to a full room. The same system as the release playbook, built for promoting live shows. Join the waitlist to be notified first.
From the tools to the full managed service. Every tier includes everything in the one below it.
| Tier | Price | What's included |
|---|---|---|
The Playbook |
£15 |
28-day release management checklist. Day-by-day briefs, tasks, and example copy. Self-serve, no support. |
The Bundle Best value |
£29 |
Playbook + 93-contact outreach tracker (genre-filtered, UK and EU) + budget calculator. Everything you need to run a release yourself. |
Pitch Review |
£59 |
Everything in the Bundle, plus a written review of your pitch copy, bio, and artwork from Laura. One round of feedback, 48-hour turnaround. |
Strategy Call |
£120 |
Everything above, plus a 60-minute call. Pre-call intake form, tailored campaign plan, three actions to leave with. The playbook customised for your release. |
Full Management |
Bespoke |
Ardito runs the campaign with you. Distribution, pitching, blog and radio outreach, social strategy, post-release follow-up. Enquire for a quote. |
Ardito is a London-based release management and artist development agency for early-stage independent artists. We work with artists who are serious about their music and ready to release it properly — not artists who already have a team.
Founded by Laura Mahler, a Music Business MA graduate from BIMM London with a background spanning live events, touring administration, distribution, and artist management. Ardito exists because good music shouldn't get lost for want of a plan.
We work with artists under 5,000 followers. That's not a limitation — it's the point. Before the wave is where the work matters most.
London-based. Working with independent artists across the UK and internationally.
Whether you want to run your own campaign or want Ardito to run it with you — get in touch and we'll figure out the right fit.
Or find us on Instagram: @ardito.ldn